Three well-established non-profits provide a range of critical services and need help assessing strategies to meet the challenge of changing Medicaid policies.

Nonprofit: Nuyorican Poets Cafe

Since 1973, the Nuyorican Poets Cafe has served as a home for groundbreaking works of poetry, music, theater and visual arts. A multicultural and multi-arts institution, the Cafe gives voice to a diverse group of rising poets, actors, filmmakers and musicians.

The Cafe champions the use of poetry, jazz, theater, hip-hop and spoken word to empower minority and underprivileged artists. Our community is a reflection of New York City’s diverse population; Allen Ginsberg called the Cafe “the most integrated place on the planet,” the Wall Street Journal says the Cafe is a “thriving arts center”, NPR calls the Cafe “one of the most welcoming spots in all of New York City… a wildly diverse venue with socially conscious programming that speaks to the marginalized,” and New York Magazine called our upcoming renovation one of the “reasons to love New York.”

Project: Marketing and Social Media Strategy

The NPC owns and operates a former tenement building on the Lower East Side. Thanks to capital funding from the City of New York, the building will soon be renovated and expanded. During this 2-year renovation process, the NPC will need to relocate its operations, and hold performances at alternative venues. Management is concerned that it could lose audience during this period. Once the renovation is finished, the NPC will be able to offer a larger number of events and to accommodate larger audiences, as well as more ambitious programming.

  • Develop a plan to keep the current audience engaged during the transition
  • Develop a plan to market the future broader offerings to larger audiences.
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Consulting Project2-3 hrs/wk for 3-4 months
Arts & Culture


Contact Burton Rothberg, MBA 1975,

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